Although the traditional media has taken over by the digital media and newspapers are going out of the business slightly, but press releases are still considered as an important tool for maintaining a good public relation. Now writers can put their press releases on the digital media and can engage not only more readers but can also attract potential donors and volunteers to their nonprofit websites.
But there is a certain need to write press releases more frequently. To do that, a page from the website can be assigned as a public relation playbook where they can post press releases on a regular basis. Press release pros such as https://newswirenext.com/ believe that organizations should create a PR strategy for their business and they should release more posts according to that strategy. But how to come up with more press releases is the real question. Following are some of the possibilities that nonprofit websites or organizations can use to write press releases.
- A new take of the organization on the old problem
- Introducing a new program
- Introducing something unique in the market
- Sharing interesting news from their survey
- A prominent staff member planning to speak at a conference
- Winning an award
- Donating for a cause
- Achieving a long-term goal
- Volunteering in a crisis
- Sharing expertise on a topic
These are some of the possibilities on which nonprofit organizations can build up when it comes to press releases. To get more ideas about the press releases they can look for the other nonprofit organizations in the market and can learn how they write their press releases.
Distribution of the press releases:
The best thing about the digital media is that it allows you to share your content on the multiple platforms. Various online distribution platforms can be used to distribute your press releases so that it reaches out to the maximum number of people. The digital sharing process is cost-effective as well which means that you don’t have to invest a lot of money on your press release distributions. You can even distribute it to a specific geographic area and can target a specific audience. The more you will distribute your press releases on the internet the more visible it will become on the search engines. Try to put in certain keywords in your press releases and add backlinks to your website. This will optimize your content in the search engines, and your website will appear in the top searches. You can also consider press release distribution website services to spread it on the internet.
Post in your online press room:
The reason behind writing press releases more frequently is that it allows the search engines to crawl through your website and to index your press releases. Search engines love updates that are made on the frequent basis. So, you have to update your press release section in the same way you are updating the blog section. You can consider posting your press releases in reverse chronological order, and after that, you can group them according to keywords or topic.
Use keywords and phrases:
Search engine optimization is the best way to achieve the desired goals in the online marketing world. To get the most out of it for your nonprofit organization it is advised to learn the basics of the search engine optimization and how it works. You will then be able to find the perfect keywords for your business that you can add in your press releases. To enjoy the benefits of these keywords, you can consider the Google Ad words or Word Tracker services. Google can also help you find suitable keywords for your organization, and by using those keywords, you can increase the chances of your press release and website to appear in the top searches.
Keyword phrases are less popular as compared to keywords but they can be used to good effect as well. You have to be precise with these phrases otherwise it can difficult to get the high rank. A slight change in the phrase can reverse the results for you. We are not writing this to take you away from the idea, but the aim is to make you certain about little things. Phrases are searched less as compared to keywords but when it gets searched your website might rank higher on the page. Don’t overstuff the keyword and follow the instructions below.
- Add meta tag to your website
- Add the meta description
- Give proper title to your press
- Compile a good first paragraph for your press release
- Use subheadings to break the texts in between the press releases
- Provide contact information at the end of the press release